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Month: August 2021

Brazil: Consumer Behavior and Attitude Towards the Banking Keyboard

Posted on by Tal Ben Yehuda

Brazilian consumers have indicated their interest in accessing financial services in social & messaging environments through the mobile keyboard. The study revealed that Brazilian consumers:

  • Have used a different mobile keyboard other than the device’s default.
  • Needed to access financial services while chatting on social apps.
  • Are interested in receiving personalized financial products.

Mexico: Consumer Behavior and Attitude Towards Banking Keyboard

Posted on by Tal Ben Yehuda

The study shows that the Mexican consumers are interested in accessing financial services within social & messaging environments, through the mobile keyboard. The study revealed that Mexican consumers:

  • Used at least one different mobile keyboard on their device.
  • Have encountered a situation where they needed to access banking services while chatting on social apps.
  • Would like to use the banking keyboard to access financial services while using social apps.
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